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About The Author: Rohit Bhargava

Rohit Bhargava is a marketing expert dedicated to bringing more humanity back to business. He is the author of 4 best selling marketing books (including the award winning Likeonomics), CEO & Founder of the Influential Marketing Group and Professor of Global Marketing atGeorgetown University.

An early digital marketing pioneer, Rohit co-founded the world’s largest team of social media strategists at Ogilvy and spent more than a decade leading digital strategy for clients of two of the largest brand agencies in the world (Ogilvy and Leo Burnett). His previous client list includes Intel, American Express, Novartis, Pfizer, IBM, Unilever, Pepsi, Heineken, and dozens of others prior to starting his own “concierge marketing” practice to offer Digital CMO consulting for brands. His popular “Influential Marketing” blog has been read by more than 2 million professionals and was named one of top 25 marketing blogs in the world by AdAge magazine. On stage, Rohit has delivered “non-boring” keynotes in 27 countries and his highly visual presentations have been viewed and downloaded on Slideshare over 1 million times.

About Rohit’s First Book: Personality Not Included

Personality Not Included was released in June of 2008 and published by McGraw-Hill.  The book talked about the importance for brands to have a personality and communicate more authentically with their customers.  It reached #1 in the Global Marketing category on Amazon, has been published in 7 languages around the world and is used as a textbook in dozens of University courses and corporate training programs.

This is a visual introduction to the book produced soon after it came out: